SME Inc. it Is

The University of North Dakota has picked SME Inc. to design the Fighting Hawks Logo. SME Inc. is a company out of New York City. According to SEM's web page, they've worked with the Minnesota Wild.

Personally, I don't care who designs the Fighting Hawks logo. That being said, this very crucial time in the nickname transition. I am concerned about the Fighting Hawks logo and what it will look like.

The university’s Graphic Identity RFP Evaluation and Recommendation Team chose New York-based SME Inc. Tuesday after three firms made their pitch to design the logo. Pending final approval from UND interim President Ed Schafer, the company is expected to design the logo by this summer so the school can implement it in the fall.

“It’s an important next step, and it’s been a short but very engaged process,” said UND Athletic Director Brian Faison, who served as a co-chairman for the committee. “It’s nice to get to this point, absolutely.”